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It's time to set up your holiday streaming campaign
Are you ready to reach holiday shoppers on CTV? For many streamers, the season is already underway.
Last year, according to Roku internal data, holiday content searches on Roku saw an 86% increase during October. And in November, those searches rise an average of 39% weekly. This surging holiday spirit is mirrored by consumer activity, as about half of Roku streamers shopped Black Friday and Cyber Monday deals in 2025.
Meeting those shoppers is easier than you might think. Begin with the seasonal outcome you hope to drive: awareness, online sales, leads, store visits, or another measurable goal. From there, define your audience, upload your creative, set the budget and campaign dates, and establish measurement before launching. You can even create a shoppable ad unit that lets streamers buy with a click of their remote.
Our holiday playbook offers a month-by-month guide to reaching shoppers during this all-important time of year.
First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.
Howdy, flippers!
Thanksgiving is knocking, Christmas decor is already peeking out of estate-sale boxes, and the early birds who stock up now get to sell while everybody else is still arguing about the turkey. Grab your coffee, your cash, and a measuring tape. Let's go.
🛠️ This Week's Flip Tip: Flip Holiday Decor Before the Rush
Here's the seasonal angle: the folks who wait until December to buy Christmas trees, wreaths, and "grandma's good" crystal are the same folks who pay retail. Estate sales and yard sales are already putting holiday inventory on the tables. Your job is to buy it now and list it before the panic shopping starts.
Grab Christmas and Thanksgiving pieces early. Decor, linens, serving dishes, crystal, candleholders and anything that says "company is coming." Holiday buyers shop with a deadline, and deadlines pay better than "maybe someday."
Stage it like a holiday movie. Photograph crystal with a soft light, fold linens so they look ready for the table, and write "ready for Thanksgiving guests" or "Christmas mantel ready" in the listing. You're selling the vibe, not just a bowl.
Solid and complete beats cute and chipped. Matching sets, unbroken figurines, and full candleholder pairs sell. One lonely salt shaker with no pepper friend is a drawer filler.
Check sold comps before you load the truck. Same rule as always. If the math doesn't work, leave it for the person who collects "maybe."
Good news: this weekend's estate sales are already waving Christmas decorations, crystal, jewelry and tools at you.
🧰 Gearing up for your next flip? Check out the Flipper's Toolkit, our handpicked tools, paints and shipping supplies that turn curbside castoffs into cash → getflipwire.com/p/flippers-toolkit
🏷️ Weekend Sale Picks (Fri Nov 6 – Mon Nov 9)
Hand-picked from this week's local listings. Times are as the listings show them, so double-check before you fire up the truck.
THE YOUNGBLOOD ESTATE SALE, Columbus, MS (Gigi's Vintage, Antiques And More). Fri–Mon Nov 6–9; Fri & Sat 9 AM–4 PM, Sun 12–4 PM, Mon 10 AM–4 PM at 488 Youngblood Rd. Sterling silver, furniture, antique tools, a generator, pressure washers, vinyl records, costume jewelry and more. Numbers at 7 AM. 25% off Saturday, 50% off Sunday, make-a-deal Monday (sterling 925 not discounted). Bring help to load. See the listing
Estate sale, Tuscaloosa (Buckhead). Sat Nov 7, 7 AM–1 PM at 3852 Holly Point Circle. Every room: cookware, crystal, jewelry, linens, Christmas decorations, fishing gear and tools. Holiday shoppers, start here.
Bobby Lavender 6-day yard sale, Ethelsville. Still going through Sat Nov 7, 7 AM–3 PM daily at 3371 County Rd 30 (near Southern Fireplaces). Furniture, glassware and silver-plated pieces, close to home for us Gordo folks.
Estate sale, Northport. Sat Nov 7, 8–11 AM at 13865 Chism Road. Furniture, home decor, collectibles and household items. "Everything must go," and it's only a 3-hour window, so go early.
Foggy Bottom Finds Yard Sale, Reform. Sat Nov 7 at 101 Clover Road (hours not listed). Open-to-all yard sale; anyone can set up a table free if you bring your own.
More stops this weekend
Mark your calendar: Community Yard Sale at Moss Farms Market, Gordo, Sat Nov 14. Vendors, market stalls and yard sale sellers with free setup (message Moss Farms Market to reserve a spot).
Flea markets and weekly stops
Gordo Flea Market. Friday 7 AM–4 PM, Saturday 7 AM–12 PM.
Coker Flea Market. Usually open Friday and Saturday. Check hours before you go.
Ronda's Randoms. Weekly Saturday yard sale.
Want the whole list? The full weekend roundup is on the Community Yard Sale Facebook page.
Sources: EstateSales.net, local Facebook groups.
☕ Coffee First. Then Curbside.
Some people need a motivational poster. We need caffeine and a map to the next driveway with a folding table.
Our Coffee First Then Curbside mug is for the early-bird crowd: coffee first, then the hunt. Retro station wagon on both sides, 11 oz ceramic, microwave and dishwasher safe. Pair it with the matching yard sale tee if you're feeling dangerous.
Bonus: ZipChange on Etsy has 10% off when you buy 2 or more items, through Nov 18, 2026.
📬 Got a Sale? Tell Us!
Cleaning out before the holidays? Throwing an estate sale? Send it our way and we'll put it in front of a whole wire full of deal hunters. Free. No catch. No "will you take $2 for it?"
It takes about two minutes, which is less time than it takes to haggle over a lamp. 👉 Send us your sale
Know somebody who can't pass a curb without slowing down? Send them FlipWire. They can sign up free at getflipwire.com, and new subscribers get our Sleigh Your Flips holiday guide. When they sign up with your link, you earn rewards:
1 referral: the free FlipWire Q4 Seasonal Sell Calendar
3 referrals: 10% off ZipChange on Etsy with code FLIPWIRE10
5 referrals: a shout-out in FlipWire, plus I'll price one of your finds
Your personal link: {{rp_refer_url}}
That's it for this week. Go get 'em, and may every price tag be a typo in your favor.
Find it. Flip it. Profit.
— Tim